The real awards for us are when a taxi driver not only knows your work, they can recite it. Or when you hear someone in a pub quoting your ad. Or the product you advertised has sold out.
But the ad industry does have the second highest number of award shows out of any industry (after the porn industry, apparently) and here are some Steve's entered.
Cannes Festival of Creativity
Steve has been recognised at Cannes many times as a writer and Creative Director but recently he won a Lion in 2012 for Branded Content for the Jacob's Creek "Open Films Series" which he wrote and directed.
The One Show
Steve has been in the One Show book for his TV and radio writing before as a writer and Creative Director, but recently won a Pencil in 2012 for Branded Entertainment for the Jacob's Creek "Open Films Series" which he wrote and directed.
Steve has been in the book a couple of times for his radio work for the Adelaide Zoo.
Steve won a few pencils over the years including a pencil for Campaign of the Year for his BankSA work when he was Creative Director at Clemenger Adelaide. But Steve hasn't entered Award for years.
Golden Stylus Awards
Before they were called Siren Awards the Radio Marketing Bureau of Australia celebrated over thirty years of Australia's best radio advertising. Steve has taken home many gold awards for his work on Coopers Brewery, RAA Insurance, The Adelaide Zoo and BankSA. He was also a guest panellist for a number of years on the RMB Workshop that helped train young copywriters to improve their craft.
When Steve became Creative Director (in the days before ECD's) of Clemenger Harvie he led the agency to an awards domination, blitzing parent company Clemenger Melbourne and taking on some of the best of the business in the 90s. The agency won many MADC awards for Baker's Delight, Village Roadshow, Yellow Pages, RACV and Mazda.
AADC (Adelaide Advertising and Design Club)
Steve has won countless Gold, Silver and Bronze and still holds the club's record for winning the Gold Chair (for most outstanding entry in the AADC awards) the most amount of times. Five times, in fact.
In a space of two years Steve took Clemenger Harvie from a creative ranking of about 58 to No. 2 in the country, according to Campaign Brief agency of the year article. He built a strong creative department of young, great talent, many of whom now run their own agencies or hold high positions in the industry.