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Lotteries Commission - ‘Instant Money Scratchies’

Television campaign

Steve created a campaign for Lotteries Commission SA featuring a dog called Frank. He was the reluctant ambassador of Instant Money Scratchies. If you lived in South Australia at the time, you never knew when Frank would turn up and lament his involvement with the campaign. The commercials always tried to be topical with what was happening in the media at the time.


Over four years, Steve created 28 commercials in the campaign which went on to win the Lotteries industry highests awards including the Best Lotteries Campaign in the world. Even the judges at One Show seemed to like Frank. Here are just a few of the commercials.

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