Jeep - ‘Antelope’
When a cyclist riding through Africa gets blindsided by an Antelope, the video of the collision quicly started making the rounds on the internet. When Steve notice the cyclist was wearing a Jeep jersey, he thought the video could make a good, "Don't Hold Back" moment for his client. Within hours of the original hitting the web, Steve had cut his own version to be thrown into the mix of web searches. See below.