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SA Health Department - Flu Vaccination

Television & Web

This campaign created by Steve, appeared as a TV, web and outdoor campaign. There was even a very ‘graphic’ 3D cinema version made. It has become the most recognised campaign in its market. 


It was voted one of the TOP TEN VIRAL VIDEOS IN THE WORLD and became part of a BBC Documentary.


It has been on Australian Television every flu season since 2007.

It garnered over three million hits on YouTube in the first few weeks of release.

Screened in France as part of Best Ads of the World TV programme.

And even Ashton Kutcher tweeted about it to his 15 million followers.

Winner of the Gold Chair for the most outstanding work in the AADC Advertising Awards.


(It was never entered in international award shows for political and financial reasons ... sigh.)


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